How Payment Infrastructure Can Drive Retail Adoption of Crypto
Discover how modern payment infrastructure can boost retail adoption of cryptocurrency, enhancing convenience, security, and customer satisfaction.
Crypto enthusiasts have been wondering why no one seems to be buying their coins this cycle. If people could use crypto for something, maybe that would change. The key to making this shift lies in developing robust payment infrastructure that meets the needs of everyday consumers.
The Current State of Crypto Payments
Consumers can use their debit cards at almost any retail outlet or brick-and-mortar store these days, making day-to-day payments easy and hassle-free. However, it wasn’t always like this. When early iterations of debit cards arrived in the 1970s, they were usable only at Automated Teller Machines (ATMs). Most retail outlets couldn’t accept them because point-of-sale (POS) terminals were expensive and not as widely available as they are now.
Web3 payment rails are presently in a similar spot. While certain online stores such as Overstock, Microsoft, and Shopify accept Bitcoin (BTC) payments, consumers mostly can’t pay for their local groceries using crypto. This is partly due to a lack of awareness and negative sentiments around hacks and scams involving crypto. The bigger factor, however, is the low availability (and adoption) of robust last-mile infrastructure such as POS terminals designed for crypto payments.
Meeting Users Where They Are
Web3 has powerful adversaries, both financially and politically. So the almost missionary zeal to convert as many people as fast as possible is understandable. But spawning one "hot narrative" after another won’t help the industry mature as steadily and promptly as it needs to. They mostly attract short-term users and don’t incentivize sustained, long-term adoption.
The average mainstream user doesn’t care about the next multi-party computation or the latest institutional products like ETFs. Given how Web3 is full of these right now, it’s obvious why fewer people are searching for crypto on Google or subscribing to crypto-focused channels on YouTube. Web3 projects and those communicating for them need to stop imposing so-called “futuristic” narratives and solutions on non-consenting users. Instead, they need to meet users where they are and prioritize systems or products that deliver what they need here and now.
Implementing Practical Infrastructure
It is high time the world’s 560+ million cryptocurrency owners had the ability to use their coins for all practical means and purposes — rather than simply chasing volatility. The mission is to build tools that’ll put individual consumers in control of their money, data, and identity. This can’t be expected from centralized for-profit institutions, especially in the long run. Web3-native developers and entrepreneurs have to shoulder the responsibility of building user-facing infrastructure. And investors must back them, rather than channelling all of their capital into the latest or shiniest meta.
For example, Web3-native point-of-sale terminals can help retail merchants receive crypto payments without legal risks or technical hassles. Abstraction is key here as merchants and consumers should not have to face tons of added complexities — such as connecting wallets or bridging funds. Complementing POS terminals, there can be physical cards that consumers swipe to spend crypto. It’s similar to the work being done by some projects that are already exploring the use of tokenized funds that allow users to pay dinner bills.
Grassroots Empowerment — A Means and the End
The tech-driven, jargon-heavy development/marketing paradigm shows that Web3 is currently optimized for institutional adoption. It’s not necessarily a bad thing and can create net positive results in the short term. For example, Mastercard’s ‘next-generation’ payments startups accelerator can incentivize DePIN projects to explore ‘future use cases to scale new solutions.’ Stripe returning to crypto after a 6-year hiatus might have a similar effect. But institutions have their interests and limitations. They even exploit retail investors for exit liquidity.
Anyone dedicated to the core Web3 principles should know that it’s about grassroots empowerment. The mission is to build tools that’ll put individual consumers in control of their money, data, and identity. Web3-native developers and entrepreneurs have to shoulder the responsibility of building user-facing infrastructure. And investors must back them, rather than channelling all of their capital into the latest or shiniest meta.
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The Road Ahead
The ability to spend crypto would make it more meaningful and useful for mainstream retail users — creating grassroots empowerment that initiates a positive feedback loop. The ability to use crypto empowers individual users, and empowered users would be more willing to adopt crypto and motivate their peers to do the same. The adoption curve would be exponential if projects began delivering that level of value.
It's a question of "when" rather than "if." The sooner everyone with a voice and agency — influencers, founders, developers, opinion leaders, and above all, the users’ community — starts pushing for efficient last-mile infrastructure, the better it will be for Web3’s adoption and maturity.